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Where the Puck is Going to Be (in Publishing)

October 17, 2011 By Leave a Comment
Seth Godin

by Mac Byrd As a fan of Seth Godin and as a former participant in the Printing & Publishing industry, I was delighted to find his blog focused on marketing talent in this specific market sector.   The Domino Project – founded by Godin and Amazon.com - discusses the technology revolution impacting the sector beyond desktop publication production and into information technology including distribution. In last Friday’s blog, Godin speaks of  “what (publishing) talent wants” and breaks it into 2 separate, categories: Four things content creators (talent) want – Money, Ubiquity, Structure and Ego Two things content creators DO NOT want – Umbrella and Mechanics At the conclusion of his blog comes this salient … [Read more...]

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Moving Cheeses Are Creating New Opportunities

April 21, 2011 By Leave a Comment
Cheeses

By Mac Byrd Thirteen years ago, G. P. Putnam’s Sons published a book about managing change authored by Dr. Spencer Johnson titled “Who Moved My Cheese?”  Since its original publication in 1998, this book has been a #1 best selling book across the world.  The point of the story is that we have to be alert to changes in the cheese (a metaphor for what motivates us), and be prepared to go running off in search of new sources of cheese when the cheese we have runs out. We have experienced massive changes in our business practices, procedures and expectations – but none as sweepingly apparent as within the last decade.  Because of our new economic and business conditions, employees now have the keys to their careers in their own … [Read more...]

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Success and a Future of Contingent Employment

September 1, 2010 By Leave a Comment
Success!

An easy way to think of contingent employment is to think of it as contract labor for a specific task – a free agent employee arrangement.  Not just for unskilled blue-collar labor, but for skilled professional white-collar labor like accountants, marketers, IT professionals, code writers, CEO’s and all professions.  In the new, post recession America of 2010, thanks to Tina Brown of the Daily Beast, this is also called gigonomics.  Contingent labor has been in use since tasks were first divided amongst early tribesmen.  There were stonecutters (defense contractors), herdsmen (ranchers), hunters (butchers), tanners (clothing and shoe manufacturers), farmers (okay, they are still called farmers), and medicine men (healthcare … [Read more...]

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What Will You Celebrate This Holiday Weekend?

July 2, 2010 By Leave a Comment

This weekend, who will be celebrating control over their careers, their income, their time and their life? Imagine if companies bid on your talent competitively and YOU were in control and selected whom you worked for and how long you worked for them. Imagine if YOU could determine when and how you worked to perform the function or complete the project at your convenience – as long as the deadline was met. Imagine what your life might look like. Many experts in the HR field are predicting that this is your future. They are predicting that the power dynamics of employment are going to flip within the next 10 years, and that the power will shift from the employer to the employee. It is an interesting thought although unfathomable at … [Read more...]

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