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Where the Puck is Going to Be (in Publishing)

October 17, 2011 By Leave a Comment
Seth Godin

by Mac Byrd As a fan of Seth Godin and as a former participant in the Printing & Publishing industry, I was delighted to find his blog focused on marketing talent in this specific market sector.   The Domino Project – founded by Godin and Amazon.com - discusses the technology revolution impacting the sector beyond desktop publication production and into information technology including distribution. In last Friday’s blog, Godin speaks of  “what (publishing) talent wants” and breaks it into 2 separate, categories: Four things content creators (talent) want – Money, Ubiquity, Structure and Ego Two things content creators DO NOT want – Umbrella and Mechanics At the conclusion of his blog comes this salient … [Read more...]

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Mastering the New Freelance Economy

September 18, 2011 By Leave a Comment
Masterring the New Freelance Economy

by Kimberly Palmer Originally published in US News & World Report , August 17, 2011 Tara Gentile was working in what she calls a "dead-end retail job" at Borders, earning $28,000 a year as a store manager, when she decided she'd be better off launching her own business as an entrepreneur coach. Aside from more money, she also wanted the freedom to spend more time at home with her daughter, who was then six months old. Now, just over a year and a half later, Gentile, 28, works mostly from her home office in Reading, Pa., earns about $150,000 a year, and spends much of her time teaching other people how they can do the same. Gentile is part of a new wave of people opting to work themselves, driven by both economic necessity as … [Read more...]

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The Quiz – How Safe Is Your Job?

February 28, 2011 By Leave a Comment

At Booyango, we believe a structural shift has occurred in the way people find income to support their families.  We also believe that there is a structural shift in the way that companies now hire talent to achieve their business goals.  This is not due to the recent recession, but as a natural ongoing evolution of work world relationships in a supply vs. demand global economy. As part of this structural shift, we believe that all people – even those with current jobs that they love – will need to keep a constant eye on the job market for future income opportunities.  We believe that careers are a progression and not a destination, that all jobs are temporary, and that employees should continually upgrade their skills to meet the … [Read more...]

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For Love or Money: Finding Your Path to Personal Success

August 25, 2010 By 1 Comment
Scrooge

I woke up with a start last week with a dream so clear in my head that it was as if someone shouted at me.  I could still hear the echo of their voice in my head, and it was saying, demanding and commanding. “Chase Knowledge Not Money.”   I felt like someone or something was shouting at me.  My father, God, Karma, my teacher, my boss, my best friend - I don’t know who was shouting at me.  It could have been the ghost of Christmas past screaming at Ebenezer Scrooge!  But the message was coming in loud and very clear, "You won’t find your personal success or individual fulfillment by chasing the dollar, but you will find all of these things (and be well entertained along the way) by chasing knowledge!”  Although this is … [Read more...]

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